Late September saw a series of events to officially launch Fitzroy Place in the UK, a mixed use development by Exemplar, in partnership with Aviva Investors. Previous pre-registered sales interest, adverts in all top national papers as well as press coverage in London’s Evening Standard and The Times ensured a hotly anticipated and much talked about UK launch for Fitzroy Place. With 235 apartments ranging from suites, one, two and three bedrooms, duplexes and penthouses, potential purchasers had a broad range of properties to choose from.
Showcased at the new Fitzroy Place marketing suite opposite the development site on Mortimer Street, the events were well attended by a collection of movers and shakers, high net worth’s and their buying agents, as well as private client lawyers and bankers. The events, provided an in-depth introduction to Fitzroy Place, with a flavour of the level of detail and quality they can expect from the bespoke interiors by Johnson Naylor. Guests were treated to an insight into the local area, Fitzrovia, with canapés inspired by the many gastronomic restaurants Fitzrovia has to offer, from Roka and Pied-a-Terre to Hakkasan and Riding House Café. A personalized Fitzrovia cocktail was also on offer as well as a chance to win one of a number of Fitzrovia experiences through a prize draw, from exclusive dinners at Roka to bespoke tailored suits at local tailors Jonathan Quearney.
Guests were offered the opportunity of a rooftop tour to view the development work in progress. With completion due in late 2014, guests could also see the finished development via a detailed model and interactive 3D application, enabling an in-depth look at individual apartments, showing 3D views , floor plans and vistas from each apartment balcony.
Testament to the excitement in the market surrounding the Fitzroy Place development, a number of apartments were reserved during and immediately post the events.
For your chance for a private introduction to Fitzroy Place, please call +44 (0) 20 7323 1077
Fitzroy Place Marketing Suite
19/21 Mortimer Street
London W1T 3JE