We were delighted to host fifteen or so school children with an interest in joining real estate around our Fitzroy Place development in February 2015. I’ll leave it to the visitors to detail the trip, which they did in their own school magazine, except below.
SCHOOL PROPERTY SOCIETY.
Trip to Fitzroy Place, City of Westminster, 3rd February 2015
The Property Society went on its first trip into the heart of Westminster, where developers Exemplar have been developing a three-
We arrived at the marketing suite that was completely furnished with the materials, furniture and finishes that they would be using in all of the apartments and offices, to give the customer the most realistic experience of what it would be like to live in the finished space. They had the actual taps and door handles so that the customer could feel the quality and finish of every detail. This was necessary as the customers were deciding to spend a lot of money on an apartment that they could not actually visit. This meant that the idea behind the marketing suite was that the closer the customer could get to see the finished product, the more likely they were to buy. Each price bracket of apartments had its own brochure, which got smarter and included a better service as the value increased, with the apartments ranging from £400,000 to £15 million.In the marketing suite, there was also a large model of the development so that you could see each part individually. From walking in off the street only being able to see one part of the development, it was incredible to see the scale of the whole project and the building that we would be looking at, and also what they were aiming for the finished area to look like.
Before we had a tour of the site, Mr van Gelder spoke to us about the development itself and his career in property up until that point. Planning was granted in March 2012 and construction started. They had around 1,300 workers on the site each day, all at different stages of construction, and as this number was so great, they had a full-
We were then taken across to the development and had to put on hard hats, high visibility jackets and boots before we were allowed on site, due to the huge number of health and safety laws in place. We then looked round some of the nearly completed office space, where all the wiring had been fitted and both the upper and lower voids had been put in. This had an amazing balcony running round it, allowing for great views across London, but one side also looked into the courtyard, which meant that you could see the development from the inside. Here, the boys had a chance to talk to those involved in the marketing, development and residential aspects of the project. We were then taken down into the old chapel that they had built and were shown all the renovation work that they were carrying out in there. After this, we were able to look at two of the apartments, one being a penthouse and the other a ground-
To finish what had already been an incredibly memorable afternoon, the Exemplar team very kindly took the whole group to the pub for some food afterwards, which allowed us to get in our last questions before we had to leave. We hugely appreciated and enjoyed the visit with a huge amount taken away from it and much food for thought regarding future career prospects. They really pulled out all the stops for us and put on a spectacular afternoon that was very worthwhile.