Exemplar

On a sunny 24 April 2013 our 200,000 sq ft 10 New Burlington Street development was topped out.  The ceremony was attended by over 150 members of the design and construction team with Westminster Councillor Robert Davis and Chief Executive of The Crown Estate, Alison Nimmo joining Mace and Exemplar in the traditional act of trowelling in the last piece of the building.  Practical completion of the final scheme is scheduled for January 2014 and will provide some of the newest high quality office space built in the core West End in recent years.

Exemplar are delighted to have been shortlisted in the “Newcomer of the Year” category in this year’s Property Week Resi Awards. Exemplar is currently constructing over 300 residential units in Central London as part of their 1 million square feet of space under construction. The winner will be announced at a ceremony at the London Hilton Hotel on 1st May. Fingers crossed!

Fitzroy Place up’d its style stakes this week by sponsoring VIP goody bags at the London Collections: Men’s opening events, for the Topman and Men’s collections. Many celebrity guests attended including Ronnie Wood, Tiny Tempah, David Gandy and Nick Grimshaw and a number of high profile press, resulting in mass national coverage on London Collections and a number of great shots of our stand out bags – Ronnie Wood was a particular fan!

Fitzroy Place’s tie up with London Collections: Men, gave a guests a sneak preview of an exciting new collaboration with London College of Fashion that will be revealed next month, in line with London Fashion Week. The London College of Fashion pioneers and trains budding creative talent for future of the Fashion world. Fitzrovia has long been a magnet for creative types and has been a hub for fashion and the rag trade for centuries. Fitzroy Place is keen to support and nurture future fashion talent and respect a very important part of Fitzrovia’s heritage.

Fitzroy Place, is a mixed use development by Exemplar, in partnership with Aviva Investors comprising 235 apartments ranging from suites, one, two and three bedrooms, duplexes and penthouses.

To find out further information on the collaboration with London College of Fashion keep your eyes on the Fitzroy Place site in February or for a private introduction to the development please call +44 (0) 20 7323 1077

Fitzroy Place Marketing Suite
19/21 Mortimer Street
London W1T3JE

The Fitzroy Place development site got its first Television debut on Sunday in the new series of Mr Selfridge. A period television drama set in 1908 London, Mr Selfridge retells the story of Harry Gordon Selfridge, the founder of Selfridges department store. The Fitzroy Place building site was used as a location during the filming of the series and is shown in the first five minutes of the first episode masquerading as the location where the new Selfridges department store will be built. To quote Harry Selfridge “This is the best site in London” and we agree with him!

Fitzroy Place, is a mixed use development by Exemplar, in partnership with Aviva Investors comprising 235 apartments ranging from suites, one, two and three bedrooms, duplexes and penthouses.

To see the site where Mr Selfridge was filmed or for a private introduction to Fitzroy Place please call +44 (0) 20 7323 1077

Fitzroy Place Marketing Suite
19/21 Mortimer Street
London W1T3JE

The Fitzroy Place marketing suite got a sprinkling of Christmas cheer this week as a Charles Dickens inspired Christmas scene was installed. The display features a traditional Christmas scene with a tree, typical festive decorations and a window illustration by artist Sarah Maycock depicting a scene from the classic Charles Dickens Christmas novel, a Christmas Carol. The Christmas installation reflects the creative heritage of the Fitzrovia area, and pays homage to Dickens who once lived above the button shop on Cleveland Street on the East side of the new development.

Fitzroy Place, is a mixed use development by Exemplar, in partnership with Aviva Investors comprising 235 apartments ranging from suites, one, two and three bedrooms, duplexes and penthouses. The marketing suite helps give buyers an overview of the development and a taste of the level of detail and quality they can expect from the bespoke interiors by Johnson Naylor.

The Fitzroy Place Dickens Christmas Carol installation is showcased at the Fitzroy Place marketing suite opposite the development site on Mortimer Street.

For your chance for a private introduction to Fitzroy Place please call +44 (0) 20 7323 1077.

Exemplar’s founding Directors, Daniel Van Gelder and Clive Bush, were proud to be named as one of London’s top 30 most influential property people by the Evening Standard.

This was part of the Evening Standard’s annual publication of “London’s most 1,000 influential people” and was launched at Burberry’s new flagship Regent Street store on 08 November 2012.

We’re delighted to announce that trend setter J Crew have chosen our redevelopment of the previous Burberry store on the corner of Regent and New Burlington Streets as the location for their first ever store outside of the United States.

J Crew’s new 17,000 sq ft store will be opening in time for Christmas 2013 and is yet another sign that Regent Street has, under the Crown Estate’s leadership, become the No. 1 retail location in the world. J Crew’s CEO commented “We look at Regent Street the same way we look at stores on Fifth or Madison Avenue. I would imagine, if you can’t make it there, you can’t make it anywhere.” Fine praise indeed.

We’re told the store will carry, amongst others, the “In Good Company” collection – the label’s collaborative line that has so far teamed up with top global brands like Comme des Garcons, Levi’s Vintage and Mackintosh, to name a few.

We look forward to seeing you in store very soon.

Exemplar is delighted to announce the formation of a new joint venture with The Bedford Estates to redevelop two buildings on Tottenham Court Road.

The redevelopment will provide a fantastic new mixed use scheme in the heart of the regeneration surrounding the southern part of Tottenham Court Road and the new Crossrail station. The scheme is currently in the design process, with a view to seek a planning consent from Camden within the next 12 months.

Click here to read the full press release.

Late September saw a series of events to officially launch Fitzroy Place in the UK, a mixed use development by Exemplar, in partnership with Aviva Investors. Previous pre-registered sales interest, adverts in all top national papers as well as press coverage in London’s Evening Standard and The Times  ensured a hotly anticipated and much talked about UK launch for Fitzroy Place. With 235 apartments ranging from suites, one, two and three bedrooms, duplexes and penthouses, potential purchasers had a broad range of properties to choose from.

Showcased at the new Fitzroy Place marketing suite opposite the development site on Mortimer Street, the events were well attended by a collection of movers and shakers, high net worth’s and their buying agents, as well as private client lawyers and bankers. The events, provided an in-depth introduction to Fitzroy Place, with a flavour of  the level of detail and quality they can expect from the bespoke interiors by Johnson Naylor. Guests were treated to an insight into the local area, Fitzrovia, with canapés inspired by the many gastronomic restaurants Fitzrovia has to offer, from Roka and Pied-a-Terre to Hakkasan and Riding House Café. A personalized Fitzrovia cocktail was also on offer as well as a chance to win one of a number of Fitzrovia experiences through a prize draw, from exclusive dinners at Roka to bespoke tailored suits at local tailors Jonathan Quearney.

Guests were offered the opportunity of a rooftop tour to view the development work in progress. With completion due in late 2014, guests could also see the finished development via a detailed model and interactive 3D application, enabling an in-depth look at  individual apartments, showing 3D views , floor plans and vistas from each apartment balcony.

Testament to the excitement in the market surrounding the Fitzroy Place development, a number of apartments were reserved during and immediately post the events.

For your chance for a private introduction to Fitzroy Place, please call +44 (0) 20 7323 1077

Fitzroy Place Marketing Suite
19/21 Mortimer Street
London W1T 3JE

Construction at Fitzroy Place has begun and to mark the occasion, a drinks reception at the newly opened Fitzroy Place marketing suite was held last week and was attended by some of the property industry’s most senior members.  Guests were able to get a feel for Fitzroy Place, as the marketing suite has been styled to match the planned interior of the residential apartments.  Guests enjoyed food and drink from the nearby Riding House Café restaurant and were able to catch up on the latest progress being made on site.

A ground breaking seminar for the development of Block W4 was held on 7 June 2012.  The event marked the first cut in the ground at the site and was attended by Cllr Robert Davis, Deputy Leader of Westminster City Council, Alison Nimmo, Chief Executive of The Crown Estate, and Stephen Pycroft, Chairman and CEO of Mace amongst a great many others.

The ceremony celebrated the exciting times coming up for this development which will bring world-class retail and office accommodation to Regent Street whilst preserving the listed facades and heritage of this prestigious area.  Construction has begun and is scheduled to complete in the first quarter of 2014.

The Hollywood actor Eric Bana was recently seen at the Fitzroy Place site filming his latest movie.  On a rather cold and wet April morning he was spotted filming scenes by Exemplar’s Fitzroy Place hoardings on Riding House Street for the new untitled John Crowley film, which is rumoured to be a suspense thriller.  Eric Bana has been in a number of Hollywood blockbusters including The Time Travellers Wife, Munich, Troy, Hulk and Chopper.

Exemplar and its partners are proud to announce that the Fitzroy Place taxi can currently be found zipping around central London with our driver Kevin at the wheel.

The taxi has been transformed into a unique work of art to promote our development of Fitzroy Place in the creative heart of London –Fitzrovia.  The taxi showcases sketches of famous faces that have lived in this inspired area including Lady Gaga, Bob Dylan, Jimi Hendrix and Charles Dickens.  Fitzrovia is home to some of the world’s finest retail and cultural offerings and the development of Fitzroy Place will give the opportunity to work and live is this unique and thriving environment in an equally unique and thriving space.

Exemplar and its partners hosted a reception to celebrate the launch of the Fitzroy Place open air street gallery exhibition; a new design concept for the Mortimer street hoarding on the Fitzroy Place development. A collaboration with local leading gallery Diemar / Noble Photography, the exhibition showcases the Fitzrovia Photography Prize, a stunning collection of 44 photographs taken by a mixture of amateur and professional photographers celebrating the creative spirit of the area.

70 guests, including many of the photographers, attended the reception at Black and Blue restaurant, opposite the open air street gallery on Mortimer Street. During the reception, flowers were presented to both the winner and runner up to congratulate them on their success.

If you are in the area please do pay it a visit, as you will be able to see the wonderful images on display.

Exemplar is delighted to have been selected as a finalist in the 2012 Property Awards as “Developer of the Year”. We are proud to have been winners of Property Awards in past years, including for “Best Development” and “Deal of the Year” and are extremely excited about our nomination in one of the most prestigious categories. The winner will be announced on 19 April 2012 at the Grosvenor House Hotel.

Heart and Soul - Live Musical Showcase 2011, hosted at the RichMix Centre by Julie Payne and sponsored by Exemplar.

This is the main event in the annual celebration of Black History Month and Exemplar were proud to be lead sponsor for 2011. Held at the renowned RichMix Centre in Shoreditch, over 200 people enjoyed a night of live music and merriment. The event bought every culture possible under one roof to enjoy performances from a number of singers from the cast of Thriller currently appearing in the west end, local performers Fil Straughan,Patrick Alan,Angie Brown backed by the Mighty Dukes band. Tributes were paid to Michael Jackson, Stevie Wonder, Prince, Whitney Houston, Aretha Franklin and many more.

Baroness Oona King of Bow, Trevor Philips OBE and our very own Daniel Van Gelder addressed the evening giving speeches to celebrate the rich Black History of London and in particular the East End.

As investors in the local community, Exemplar was delighted to be asked to sponsor the annual concert celebrating Black History Month held at the Old Spitafields Market in London in October. Black History Month is an observance of the history of the African diaspora in a number of countries outside of Africa and celebrates community.

The event was opened by Spitalfields Councillor Helal Abbas together with the leader of the LBTH Labour group, Councillor Joshua Peck.  The event was hosted by Phil Gannon and backed by the Mighty Dukes Band.  House diva Angie Brown, Manuela Pannizio, Noreen Stewart and Ricci P Washington all paid tribute to great singers of our past and present including Chaka Khan, Whitney Houston, Aretha Franklin, Marvin Gaye and Bob Marley. Other highlights included the music maestro Rick James on his guitar, poetry from Anna Mae, the break dancing phenomenon of Two and a Half Men (Britians Got Talent) and the awesome Spitalfields Bangra dancers.

A hugely fun afternoon with great spirit and entertainment all round. Our thanks to the organisers from Crystal Enterprises.

Exemplar is delighted to be a finalist in two categories at this year’s Property Week Awards – “Best Developer” and “Deal of the Year”. As far as we know, we are the youngest property company to have ever been a finalist for “Best Developer” so this is particularly exciting! The winner of these prestigious awards will be announced at a dinner at the Grosvenor House Hotel on 5th April 2111.
 
 
 
 

Daniel Van Gelder was invited by the Architects Journal to speak at their AJ100 Breakfast on 4th March. The AJ100 comprises the leading 100 architectural practices in the UK, and Daniel used the opportunity to focus on education in the property sector, and the effects of the current unrest in the Middle East on UK real estate.
 
 
 
 
 
 
 
 
 
 
 

Exemplar is proud to announce they have been appointed as Developer by The Crown Estate for Block W4 on Regent Street. This exciting project forms an important part of the on-going regeneration of Regent Street. The scheme which has received planning consent will create 50,000 sq ft of new flagship retail space along with 140,000 sq ft of grade A office space. Completion is scheduled for end 2013.
Click here to read the full press release
 
 
 
 
 
 
 

At the invitation of Como and Mace Construction, Exemplar visited the Shard during construction. At the time of the visit the main core was at level 35 and was already the tallest structure in the UK. The project is due to complete in 2013.

Exemplar visited Broadcasting house with their preferred consultants Aecom and Sheppard Robson who acted as services engineers and architect respectively, on the new building which has cost approximately £400m to redevelop. Read the PDF
 
 
 
 
 
 
 

Exemplar was delighted to support the Museum of London on the creation of a giant artwork based on drawings of the archaeological finds and history of Spitalfields that were created by students from Swanlea School in Whitechapel. The 45-foot-long canvas shows five scenes from Roman, medieval, Huguenot, Jewish and present-day Spitalfields. The artwork was brought to life at the Lord Mayors Show by members of the original Spitalfields team and Exemplar, as well members of the local community and traders from Spitalfields Market, walking alongside the canvas in period costume. A great day out and we were delighted to be able to support the Lord Mayor of the City of London, Michael Bear, on his inauguration day.

The finished artwork is now on display at Swanlea School.
 
 

We were pleased to recently welcome the Land Economy course of Cambridge University who inspected our development at 101 Cambridge.

Firstly we arranged for two members of our development team, architects Scott Brownrigg and Quantity Surveyors from EC Harris, to present at a course lecture and run a workshop to assist students on design and cost matters relating to development options. This was followed up with a site visit to 101 Cambridge to show the students a development in the middle of the construction period complimented with a session on development appraisals and financial models with Michael Bucknell, Senior Development Manager at Exemplar Properties.

Dr Helen Bao from Cambridge University commented: “Our students found the seminar and site visit very interesting and informative. In particular, they found Gerard’s in-house cost figures, Ed’s answers to questions regarding design and planning issues, and Michael’s demonstration of the financial analysis of the site very helpful. Thanks very much for sharing this information with us. We run this real estate development course every year. It would be great if our students can share your experience and expertise again.”

Exemplar were proud to be lead sponsor of the Design for London, London Open City exhibition at Somerset House that looked at the ways in which the city is transforming and aimed to offer Londoners the opportunity to contribute to the projects development.

The Exemplar walks and talks series opened up different perspectives on the development of successful city spaces, provoking interesting questions and fresh points of view.

Drawing on the theme of Open City, we hosted three talks which set out to raise questions on how we can approach the revitalisation of the city. Four inspirational speakers drew on their own experience to raise questions about how London can be transformed, by responding to major events, initiating creative thinking and truly integrating the desires of the resident population.

The walks explored the city spaces themselves, drawing out hidden gems, uncovering alternative narratives, and discovering different ways of viewing and occupying the urban realm.

Exemplar sponsored this exciting exhibition held at Somerset House. The exhibition, focused on the forces that have shaped London’s public realm and asks how we can make our city easier – and more enjoyable – to use.

As part of the exhibition, General Public Agency for Exemplar made a film of the Aldgate Public Realm Strategy to show how the removal of gyratories can contribute to the regeneration of this important part of London.

Exemplar are delighted to have adopted “Sebastian” and “Amélie”, two black-footed penguins resident at London Zoo. The adoption scheme is focussed on promoting the protection of endangered species. The black-footed penguin population has fallen by 95% over the last century and work is underway to promote breeding pairs in their natural habitat of South Africa and Namibia.

We are delighted to announce the sale of Drapers Gardens to Evans Randall for £242.5m. We developed the 290,000sqft office building in joint venture with Morgan Stanley and Canary Wharf which was subsequently let to Blackrock.
 
 
 
 
 
 
 
 
 
 
 
 

Our competitive streak extends to the slopes as well, and for the past six years we have organised an annual ski trip attended by senior property professionals and clients. We have so far skied Courcheval, Val d’Isere, St Anton and Isola, with attendances ranging from 20 to 90! The trips always cumulate in a downhill race organised for us by ESF.