Located in the heart of Fitzrovia in London’s West End, Exemplar, in partnership with Aviva Investors and Kaupthing Bank, are to develop this unique 3 acre site to provide 237 private apartments, 20,000 sq ft of retail / restaurant space, 310,000 sq ft of commercial office space in addition to health and education facilities and public open space.
Based in the creative heart of Fitzrovia and just moments away from some of the world’s finest retail and cultural offerings, this central location will give the opportunity to live and work in a unique and thriving environment.
The development offers a collection of suites, 1, 2 and 3 bedroom apartments together with a small number of prestigious penthouses. Each apartment will be finely crafted both in design and execution of detail. The development will be served by a first class team of concierges and hosts and residents will be able to take advantage of the on-site club, including a gym, cinema, wine cellar and private dining facility. The ambition is to deliver homes of an exceptional quality that benefit from generous proportions where light and space is key.
First stage planning approval from the local authority was received in February 2012, enabling works commenced on site in December 2011 and construction shall commence in early Summer 2012 leading to practical completion in late 2014.
A preview website for this exciting project is available and a full website will be launched in the Spring.
- Size: 570,000 sq ft
- Type: Residential
- Status: Current Project
- Skills: Development

